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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale by Cheryl Geoffrion, Conrad Smith, Tim Riesterer, Erik Peterson

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ABOUT THE AUTHORS

Erik Peterson

Erik has devoted his life to improving human communication through science by studying the evidence-based impact of different communication strategies on sales and the selling process. In his first year at Corporate Visions, Erik earned the nickname “the Professor” because he reached far beyond traditional sales and marketing surveys to apply behavioral research and insights from other disciplines to the results-based world of complex sales.

As the head of Corporate Visions’ consulting practice and coauthor of the book Conversations That Win the Complex Sale, Erik leads a team of more than 100 consulting professionals who deliver Corporate Visions’ work in more than 50 countries. His driving passion is to push ...

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