The Tiger and the Rabbit

7The Five EmPOWERments Model

An Overview of the Model

Companies today are intrigued by Web3, the metaverse and AI. In fact, we see companies bifurcating. They are dividing into those who are boldly in and those who are scared. We've seen bold moves in Web3, the metaverse and AI from companies like Starbucks, Nike, Prada, and IKEA.

You are either in or you're out—and forward‐looking people will be drawn to the companies that can fully articulate their plans and vision for building in Web3, the metaverse and AI.

But before you begin to approach the space, there are five critical things that we saw from V and her team that can create a great plan for experimentation, matching to your brand and customers, and eventually driving a customer experience strategy.

The triangle is used here due to its significance in overall environmental structures. When building roofs, bridges, airplanes, or other structures, engineers need to make sure that the structure can bear weight. Simply put, they don't want the structure—whatever it is—to fall down when force is applied to it. The shape that can bear pressure and stress very well is the triangle. While you are working on emerging technology, there will be a lot of pressure to conform to the old ways of doing things. This new approach must be able to withstand the stress and pressure that will surely come upon the mission.

Dividing the triangle up into five pieces forms these emPOWERments (see Figure 7.1). This word was chosen due to its definition. ...