The Top 10 Things You Must Know About Sales

Staff of Pearson

You can lead a horse to water, but you can’t make it drink. You may have heard this, but how about if you make the horse thirsty. That’s the essence of a sale, getting the energy, the excitement, and then the commitment to come from the customer. Here are ten aspects of preparing for that moment to make a sale happen and be a positive experience for the customer:

1. Attitude—A “can-do” belief in yourself while being honest, transparent, and willing can go a long way. In a sales situation, it is good to remember that people will feed off your enthusiasm (but don’t over-do it); also, if people feel good around you and like you, they are likely to want to help you and give you their business. ...

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