Principle 14 

Learn Your Way to the Future Through Bold Strategy, Some Large Leaps, and Many Small Steps

You’ve got to think about big things while you are doing small things, so that all the small things go in the right direction.

—Alvin Toffler, author, Future Shock

Toyota’s history of growth from start-up to global powerhouse has been a challenging journey filled with turns and twists. Internally, Toyota developed the winning culture of the Toyota Way, continually improving in every nook and cranny of the company. Externally, Toyota has largely grown through incremental innovation, that is, keeping up with competitors in product technology, combined with exceptional quality and reliability. Everything works as it should, but exciting is ...

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