CHAPTER ONEMeet the Transformational Consumer
You see, technically, chemistry is the study of matter, but I prefer to see it as the study of change: Electrons change their energy levels. Molecules change their bonds. Elements combine and change into compounds. But that’s all of life, right? It’s the constant, it’s the cycle. It’s solution, dissolution. Just over and over and over. It is growth, then decay, then transformation. It’s fascinating really. It’s a shame so many of us never take time to consider its implications.
—WALTER WHITE, BREAKING BAD, SEASON 1, EPISODE 1
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