The Transformational Consumer

CHAPTER FOURYour Call to Adventure

When a great ship is in harbor and moored, it is safe, there can be no doubt. But that is not what great ships are built for.

—DR. CLARISSA PINKOLA ESTÉS

TRANSFORMATIONAL TAKEAWAYS

1. Harnessing the force of human transformation to power a business is, itself, a Hero’s Journey. Every Transformer business has one or more leader-heroes who consciously take it on that journey.

2. You are now being called to be a leader-hero in your company, regardless of your role, level, or function.

3. The stages of your Leader-Hero’s Journey will require you to rethink what you sell, your customer, your marketing, your competition, and your team.

If you read business media at all, you are undoubtedly aware of the “list” awards ...