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The Transformational Consumer by Tara-Nicholle Nelson

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CHAPTER EIGHTRethink Your Competition

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.

—JEFF BEZOS

When I led marketing at MyFitnessPal, I often got the question “who is your competition?” I think people expected me to rattle off a list of other nutrition-tracking smartphone ...

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