11Leading with Strengths: How the Best Get Even Better

The great leaders are like the best conductors, they reach beyond the notes to reach the magic in the players.

—Blaine Lee

BILL BELICHICK. You don't have to be from Boston or count yourself among the 16.7 million football fans1 who watch the NFL each Sunday to recognize his name. If you're drawing a blank, ask the person next to you; someone will know. How can I be so sure? Since becoming the head coach of the New England Patriots in 2000, Belichick has led his team to accumulate 17 AFC East division titles and six Super Bowl rings.2 When the 3× Coach of the Year finally hangs up his well-worn gray sweatshirt and retires, the Pro Football Hall of Fame will be waiting with open arms to immortalize his outstanding career. Why? He's arguably one of the greatest coaches in the history of professional sports.

Several things may come to mind when I mention Belichick's name. Perhaps it's New England's dominance with the legendary Tom Brady at the helm, those Super Bowls where a Patriots victory seemed a foregone conclusion, or those now-famous press conferences where Belichick's one-word responses kept it brief.

What strikes me is his ability to get the most out of his players, quarter after quarter, game after game, and season after season. This is only possible because of his ability to identify a player's potential and position them to do their best. It's why the Patriots have had a knack for reviving the careers of players ...

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