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The Transformative CEO: Impact Lessons from Industry Game Changers by Robert Reiss, Jeffrey J. Fox

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2On Transformative CEOs

Arkadi Kuhlmann (CEO, ING DIRECT): “Never in history have the issues facing the CEO been more daunting and challenging than they are today. We are in a global marketplace. We can be constantly, instantly, visibly in touch with customers, colleagues, suppliers anywhere on the planet. Information, cash, credit, invoices, payments, data, bids, disinformation, rumors flow seamlessly around the world every second of every day. These forces shorten the business cycles. New products must get to markets faster. Competitive responses are faster. Markets occur, evolve, and devolve overnight. Given these immediate pressures, the CEO must align short-term investments and short-term results with long-term, over-the-horizon goals.

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