O'Reilly logo

The Transformative CEO: Impact Lessons from Industry Game Changers by Robert Reiss, Jeffrey J. Fox

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5Put Culture First and Forever

There are three sustaining factors in business: winning culture, marketing, and innovation. That’s it. Three factors. Marketing is the identification, attraction, getting and keeping of okay customers. Innovation is creating new products, new ideas, new ways, new processes, new anything.

Having a profitable customer is the most important factor for company success. No customers; no company. No money; no mission. No pesos; no purpose. But it is the corporate culture that attracts, screens, and retains the kind of people who get and keep the company’s target customers. It is the culture that lures the best, the brightest, the hungriest, the most innovative.

Good people may not fit in a good company’s culture. That’s ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required