5Put Culture First and Forever

There are three sustaining factors in business: winning culture, marketing, and innovation. That’s it. Three factors. Marketing is the identification, attraction, getting and keeping of okay customers. Innovation is creating new products, new ideas, new ways, new processes, new anything.

Having a profitable customer is the most important factor for company success. No customers; no company. No money; no mission. No pesos; no purpose. But it is the corporate culture that attracts, screens, and retains the kind of people who get and keep the company’s target customers. It is the culture that lures the best, the brightest, the hungriest, the most innovative.

Good people may not fit in a good company’s culture. That’s ...

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