11Take the Risk
Risk is at the heart of transforming a company. Starting a new industry, launching a new product, reinventing a company, turning a draft horse into a racehorse require risk taking. Changing strategy is a risk. Investing in nascent technology is a risk. Not investing in opportunity is a risk. Ironically, it is risk-averse managements that create the need for transformative CEOs. Risk-averse managements pull back in tough times; shrink from change in tough times; cut investments that get and keep customers.
How does the transformative CEO think about risk?
Mark Dixon (Founder; CEO, Regus): “Being a CEO is about leadership, making tough decisions, making mistakes. You have to be prepared to take risks. It’s just leadership.”
Bill ...
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