3Leadership and Organizational NetworksA Relational Perspective

Philip Willburn and Michael Campbell

The more we grasp the kind of complex interaction Burns, Lovaglia/Lucas/Baxter, and Flowers write about, the more important it is to understand not just leaders, but the groups and social networks they lead. Philip Willburn and Michael Campbell employ insights from social networking theory to do just that. This knowledge can help you get your vision out effectively to a large number of people that you communicate with directly. In the following essay, they provide a model that you can use to analyze the social networks you influence. As leaders, we often believe that if we develop a plan and share it, the people who report to us will implement ...

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