A photo essay is basically a story told through photographs. Like any story there needs to be a structure, otherwise it might collapse under the weight of its own confusion. Let’s look at some basic types of images that can help lead the viewer through your unique set of visuals.
To clearly understand what an establishing shot is, stop by a local souvenir shop selling postcards when you drive, land, or dock at a new location, you’ll see lots of them. They are the symbolic images of a place: the Eiffel Tower for Paris, the Grand Canal in Venice, the scenic wide angle view of the Grand Canyon.