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Sustainability Jiu-Jitsu

Turning Short-Term Challenges into Opportunities

Paradoxically, the language of shareholder value mayhinder companies from maximizing shareholder value.…Practiced as an unthinking mantra, it can lead managersto focus … on improving the short-term performance oftheir business, neglecting … longer-term opportunitiesand issues.

—Ian Davis, managing director, McKinsey & Company1

Risks and Opportunities—the Yin and Yang of Sustainability

As we've stressed throughout this book, the Age of Sustainability is creating a new world for business—one in which old assumptions have been upended, new realities are taking shape, and unforeseen challenges are demanding attention. And like any birth, the emergence of this new world ...

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