November 2013
Intermediate to advanced
352 pages
8h 51m
English
We can either dance with you, or dance on you.
—Greenpeace slogan
Nongovernmental organizations (NGOs) are the stakeholder groups that businesspeople most frequently misunderstand and mismanage, often with painful results. They include a wide range of lobbying organizations, citizens' interests groups, environmentalists, labor and human rights activists, and many other organizations that sometimes operate as if making life difficult for your business were their only objective.
But business leaders who assume that NGOs are all fundamentally hostile to business are making a big mistake. These organizations are as varied as companies themselves and just as numerous: according ...
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