Chapter 8

Good Intentions - Bad Outcomes?The Broken Promise ofCSR Reporting

Deborah Doane

The promise behind corporate social responsibility (CSR) is a broken one. Conventional wisdom holds that ‘what's good for business is good for society’. But not only has CSR failed to bring us the vision of leadership we expected, it has also fallen short in delivering more sustainable companies.

The New Economics Foundation (NEF) was a pioneer in the field of social auditing and reporting during the early 1990s, with a view that it would ultimately lead to companies that considered their social and environmental impact to be as important as their financial outcomes. ‘The challenge is to create the conditions where social and environmental benefits go hand ...

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