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The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace by Ron Alsop

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9.3. MOVIES AND GAMES

To score points with millennials, some recruiters are playing to the generation's video and gaming culture. KPMG challenged its interns to create videos about integrity and picked a spoof of the television series The Office as winner. Similarly, Boston Consulting Group Inc., a management consulting firm, invited students to create two-minute videos about what strategy is and why it's important. "We allowed millennials to show their stuff," says Kermit King, senior partner and head of recruiting for the Americas. "We were looking for originality and saliency. In classic millennial fashion, the videos were all about them."

Boston Consulting's winning video: "The Coffee Interns." Two interns race to be first to fetch coffee ...

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