The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace

9.1. SOCIAL NETWORKING

More recruiters are seeing great potential in the Internet's social networks because they provide access to the places where thousands of millennials congregate virtually and communicate with their friends. Like KPMG, a small but growing number of companies already are experimenting with such sites as Facebook and YouTube in hopes of reeling in top talent. Others, however, are waiting to see if it's effective and if there's any backlash from millennials.

Making recruiting overtures on social sites is a touchy matter. Major recruiters, such as General Electric Co., are treading lightly because they fear they will offend millennials who want to keep their favorite networking sites purely social. Indeed, some young people ...