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POSTMODERNISM, FILM ART AND MASS CULTURE

The concept of postmodernism first developed in the domain of artistic activity. In its cradle – that is, the theory of literature and of architecture – it has already proved markedly ambiguous. Moving the concept to film art runs immense difficulties because this is largely a sphere of mass consciousness and mass culture. And the character of this sphere is very controversial. Does it mean that these works will be accessible to the broadest circles of the public? If so, then why? What criteria of ‘the popular’ are laid down? Does popularity mean the transmission of refined art in a form assimilable by an average reader, spectator and listener? Or should it be treated synonymously with a mass culture ...

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