3: Cost Factors of a Breach
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public, while others will not, simply because the
general public is not part of the customer base.
Public reputational cost
These are costs associated with having lost
reputation with the general public. This cost can
cover many scenarios, such as a football team
damaging its fan base because of a betting fraud
scandal, a payment provider or a bank being
hacked and credit card data stolen, or a
government agency losing health records or other
highly-personal data.
Public reputational cost usually affects
organisations that:
• have the general public as their main customer
base and not a specific part of the economy;
• deliver services or process data that has a
privacy impact on individuals (and
individ ...