CHAPTER 5

The Head and the Heart

If trust is the key to unlocking success, then it is important to understand the evolution of trust as it moves from its emotional drivers to intellectual thoughts and physical applications. To follow this process it’s important to learn about the neuro connection between your heart and your head. It really opens the door for you as a leader to comprehend, empathize, and connect with the people in your organization. In fact, your ability to connect with all your stakeholders will predispose them to want to do business with you. People want to work for and do business with business owners they can trust.

Scientific research has long documented how your brain works in determining what is physically safe for you ...

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