CHAPTER 7

Trust Killers and Builders

If you are like most CEOs you have worked hard to be an expert in your industry and understand the operational elements (Operations, Sales, IT, Finance, HR, etc.) required to get the work done. You can hire people to do this work or you can outsource the work to other professionals. There is one thing you cannot outsource for others to manage, your culture.

The culture of your business starts at the top with you and the core values that define how you will conduct business. Building and sustaining a culture based on trust requires different skillsets that are not traditionally taught. These are the people-orientated skills that will enable you to engage your employees in a very different level. Conversational, ...

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