Chapter 17. Good Networking Is About Enjoying the Conversation

In some cultures, networking is a way of life. In Asia, for example, business cards come out as soon as you meet someone. You establish who and what you both are and if you have any connections. That your network of relationships makes your reputation is openly acknowledged. In Western cultures, people are more cautious, wary of pushing themselves on others, or worried that their “networking” will come across as obvious. This can make them appear hesitant and tense unless they are with people they know.

Napier Collyns, cofounder of the networking organization Global Business Network, is an expert on forging connections. He maintains that the best mind-set for networking is “to be interested ...

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