Chapter 55. Speaking with Impact Requires Pause and Punch

Ever wonder why, when some people speak, everyone turns to listen? Or why some people get interrupted more often than others? It’s unlikely that the content of what they’re saying is particularly boring or interesting. Nor does it have to do with the presence or absence of anything “magical” like charisma. When it comes down to it, it’s all about the rhythm: the beat and timing of what they say.


When giving an important talk or speech, approach what you say as a singer would approach a song.

Speaking with impact—making a strong, positive, and memorable impression on your listeners—requires a steady and confident rhythm, not too fast and not too slow. The pauses need to be in the right ...

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