Truth 2Seek to Understand Your Recipient
From its earliest roots, communication has focused on sender and recipient having some common understanding of the information flowing between them. This means focusing not only on what you are broadcasting but also on what the other person is receiving. Too many times in business we default to thinking about communication from an outbound perspective (what we want to tell someone) instead of from an inbound perspective (what the recipient expects). I've seen plenty of reports, presentations, surveys, status reports, and just about any other type of communication go bust because the sender of the information didn't take the time to understand what the recipients were interested in, how they liked to receive ...
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