Truth 10When Others Understand Your Direction, They Can Help You Get There Faster
When I was reassigned to run an organization at a prior company, I decided to go around and interview some of the business partners, customers, and suppliers to understand their needs and perceptions of my new organization. I spent time getting my interviewee list firmed up, my questions documented, and the meetings scheduled. I was expecting to hear things we did well, things we did not do well, and some suggestions for improvement. I arrived at my first meeting with one of my customers and started with my first question. He interrupted and said, "So, what does your organization do?" I was a bit taken aback by the question, since I had assumed it was common knowledge ...
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