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The Truth About Re-Envisioning the Future of Your Company by William S. Kane

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The Truth About Re-envisioning the Future of Your Company

William S. Kane

If You Don’t Know Where You’re Going, You Won’t Get There

It might surprise you to know that with a few words, your team will likely experience higher job satisfaction, motivation, commitment, loyalty, pride, and productivity.

What words could generate such resounding results?

The answer is your vision. And if effectively developed and communicated—addressing the broader organizational questions, “Why are we here?” and “Why is it important that we’re here?”—it can move mountains.

Early in his presidency, John F. Kennedy shared his vision for the U.S. space program by challenging the scientific community to reach the moon before the turn of the decade. While his proclamation ...

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