TRUTH 16 Choosing a location for your business

As a new business prepares to get up and running, there are a number of decisions that must be made. One of the most significant is where the business will be located. A good choice of location can help a business get off to a solid start, while a poor choice can have the opposite effect. A poor choice can also be difficult to fix, particularly if a business signs a long-term lease or purchases property.

Fortunately, there is a standard set of issues to consider when selecting a business’s location.

For some businesses, location is key, while for others it’s almost irrelevant. For example, many service businesses—such as painters, electricians, mail-order companies, and Internet businesses—don’t ...

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