The Truth About Perfecting Your Presentation Skills (Collection)

Table of contents

1. Title Page
2. Contents
3. The Truth About: Confident Presenting
   1. Contents
   2. Introduction
   3. Part I: Some Initial Truths
      1. TRUTH 1. Public Speaking Is Not Easy, But It's Certainly Doable
      2. TRUTH 2. The Key to Success Is Preparation
      3. TRUTH 3. Rehearsal Is Essential
      4. TRUTH 4. Emulating Good Speakers Makes You Better
      5. TRUTH 5. Establish Goals for Your Presentation
      6. TRUTH 6. A Presentation Is a Learning Occasion
   4. Part II: The Truth About Getting Ready to Speak
      1. TRUTH 7. Talk Is the Work
      2. TRUTH 8. Know What Your Audience Is Looking for
      3. TRUTH 9. There Is a Difference Between Speaking and Writing
      4. TRUTH 10. Preparing a Presentation Is a Relatively Simple Process
      5. TRUTH 11. Begin by Analyzing Your Audience
      6. TRUTH 12. Know Your Audience
   5. Part III: The Truth About What Makes People Listen
      1. TRUTH 13. Understand What Makes People Listen
      2. TRUTH 14. Your Speaking Style Makes a Difference
      3. TRUTH 15. Anticipate the Questions Your Audience Brings to Your Presentation
      4. TRUTH 16. Listening Matters
      5. TRUTH 17. Being an Active Listener Brings Real Benefits
      6. TRUTH 18. You Can Overcome the Barriers to Successful Communication
   6. Part IV: The Truth About Developing Support for Your Presentation
      1. TRUTH 19. Develop Support for Your Presentation
      2. TRUTH 20. Understand the Power of Your Content
      3. TRUTH 21. The Kinds and Quality of Evidence Matter to Your Audience
      4. TRUTH 22. Structure Can Help Carry an Inexperienced Speaker
      5. TRUTH 23. Find Support for Your Presentation
      6. TRUTH 24. Use the Internet to Support Your Presentation
   7. Part V: The Truth About Getting Up to Speak
      1. TRUTH 25. Select a Delivery Approach
      2. TRUTH 26. Your Introduction Forms Their First Impression
      3. TRUTH 27. Begin with a Purpose in Mind
      4. TRUTH 28. Keep Your Audience Interested
      5. TRUTH 29. Conclusions Are as Important as Introductions
      6. TRUTH 30. Have Confidence in Your Preparation
      7. TRUTH 31. Repeat the Process as Often as Possible
   8. Part VI: The Truth About Managing Anxiety
      1. TRUTH 32. All Speakers Get Nervous
      2. TRUTH 33. Recognize Anxiety Before It Begins
      3. TRUTH 34. Deal with Nervous Behaviors
      4. TRUTH 35. Keep Your Nervousness to Yourself
   9. Part VII: The Truth About Nonverbal Communication
      1. TRUTH 36. Most Information Is Transferred Nonverbally
      2. TRUTH 37. The Nonverbal Process Can Work for You
      3. TRUTH 38. Nonverbal Communication Has Specific Functions
      4. TRUTH 39. Nonverbal Communication Is Governed by Key Principles
      5. TRUTH 40. Nonverbal Communication Has an Effect on Your Audience
   10. Part VIII: The Truth About Visual Aids
       1. TRUTH 41. Visual Aids Can Help Your Audience Understand Your Message
       2. TRUTH 42. Understand Visual Images Before You Use Them
       3. TRUTH 43. Choose the Right Visual
       4. TRUTH 44. Use PowerPoint Effectively
       5. TRUTH 45. Consider Speaking Without Visuals
   11. Part IX: The Truth About Handling an Audience
       1. TRUTH 46. Assess the Mood of Your Audience
       2. TRUTH 47. Answer the Audience's Questions
       3. TRUTH 48. Handle Hostility with Confidence
   12. Part X: The Truth About What Makes a Presentation Work
       1. TRUTH 49. Know as Much as Possible About the Location
       2. TRUTH 50. Use the Microphone to Your Advantage
       3. TRUTH 51. Know Your Limits
       4. References
          1. Truth 6
          2. Truth 7
          3. Truth 9
          4. Truth 11
          5. Truth 14
          6. Truth 15
          7. Truth 16
          8. Truth 20
          9. Truth 22
          10. Truth 24
          11. Truth 26
          12. Truth 40
          13. Truth 43
          14. Truth 45
       5. Acknowledgments
       6. About the Author
4. The Truth About: What Customers Want
   1. Dedication
   2. Contents
   3. Praise for The Truth About What Customers Want
   4. Introduction
   5. Truth 1. Your customers want a relationship, not a one-night stand
   6. Truth 2. Design it, and they will come
   7. Truth 3. Sensory marketing—smells like profits
   8. Truth 4. Pardon me, is that a breast in your Coke?
   9. Truth 5. One man's goose…
   10. Truth 6. Throw 'em a bone, and they'll no longer roam
   11. Truth 7. Stay in their minds—if you can
   12. Truth 8. These are the good old days
   13. Truth 9. Why ask why?
   14. Truth 10. He who dies with the most toys wins
   15. Truth 11. Your customers are looking for greener pastures
   16. Truth 12. "Because I'm worth it"
   17. Truth 13. Love me, love my avatar
   18. Truth 14. You really are what you wear
   19. Truth 15. Real men don't eat quiche (but they do moisturize)
   20. Truth 16. Girls just want to have fun
   21. Truth 17. Queer eye for the spending guy
   22. Truth 18. Yesterday's chubby is today's voluptuous
   23. Truth 19. Men want to sleep with their cars
   24. Truth 20. Your PC is trying to kill you
   25. Truth 21. Birds of a feather buy together
   26. Truth 22. Sell wine spritzers to squash players
   27. Truth 23. They think your product sucks—but that's not a bad thing
   28. Truth 24. When to sell the steak, when to sell the sizzle
   29. Truth 25. People are dumber than robots (lazier, too)
   30. Truth 26. Your customers have your brand on the brain
   31. Truth 27. Let their mouseclicks do the walking
   32. Truth 28. Nothing shouts quality like leather from Poland
   33. Truth 29. Consider investing in a drive-thru mortuary
   34. Truth 30. Go to the Gemba
   35. Truth 31. Your customers want to be like Mike (or someone like him)
   36. Truth 32. Go tribal
   37. Truth 33. People like to do their own thing—so long as it's everyone else's thing too
   38. Truth 34. Catch a buzz
   39. Truth 35. Go with the flow—get shopmobbed today
   40. Truth 36. Find the market maven, and the rest is gravy
   41. Truth 37. Hundreds of housewives can predict your company's future
   42. Truth 38. Know who wears the pants in the family
   43. Truth 39. Youth is wasted on the young
   44. Truth 40. Make millions on Millennials
   45. Truth 41. Grownups don't grow up anymore
   46. Truth 42. Dollar stores make good cents
   47. Truth 43. The rich are different
   48. Truth 44. Out with the ketchup, in with the salsa
   49. Truth 45. Look for fly-fishing born-again environmentalist jazz-loving Harry Potter freaks
   50. Truth 46. Ronald McDonald is related to Luke Skywalker
   51. Truth 47. Sign a caveman to endorse your product
   52. Truth 48. Make your brand a fortress brand—and make mine a Guinness
   53. Truth 49. Turn a (pet) rock into gold
   54. Truth 50. Think globally, act locally
   55. References
       1. Truth 1
       2. Truth 2
       3. Truth 3
       4. Truth 4
       5. Truth 5
       6. Truth 6
       7. Truth 7
       8. Truth 8
       9. Truth 9
       10. Truth 10
       11. Truth 11
       12. Truth 12
       13. Truth 14
       14. Truth 15
       15. Truth 20
       16. Truth 21
       17. Truth 23
       18. Truth 25
       19. Truth 27
       20. Truth 28
       21. Truth 29
       22. Truth 30
       23. Truth 31
       24. Truth 36
       25. Truth 37
       26. Truth 38
       27. Truth 39
       28. Truth 40
       29. Truth 41
       30. Truth 43
       31. Truth 45
   56. About the Author
5. The Truth About: The New Rules of Business Writing
   1. Contents
   2. Foreword: A new way to think about writing
   3. On the Web
   4. Acknowledgments
   5. About the Authors
   6. Introduction
   7. Part I: The truth about what makes writing work
      1. Truth 1. Most people aim for the wrong target
         1. Define good writing yourself
         2. Bad writing: the whole sad story
         3. Good writing: a definition to live by
      2. Truth 2. If you can say it, you can write it
      3. Truth 3. Forget yesterday—write for today
      4. Truth 4. Planning is the magic ingredient
      5. Truth 5. To achieve your goal, look below its surface
      6. Truth 6. Cut to the chase: Put the bottom line on top
      7. Truth 7. “Me”-focused messages fail
      8. Truth 8. People are not the same: Write for differences
      9. Truth 9. Tone makes—or breaks—your message
      10. Truth 10. Knowing your inside story is the key
      11. Truth 11. Forget outlines—organize your thinking
          1. Writing helps you think
      12. Truth 12. How to organize is a personal choice
      13. Truth 13. Every message you send has a psychological impact
          1. Guidelines for delivering bad news
      14. Truth 14. Effective messages lead with strength
      15. Truth 15. To succeed, cover your ground and remember “the ask”
      16. Truth 16. Your goal and audience determine the best way to communicate
   8. Part II: The truth about self-editing
      1. Truth 17. The best writers don’t write; they rewrite
      2. Truth 18. Rhythm and transitions make writing move
         1. Pay attention to transitions
      3. Truth 19. Less can be a whole lot more
         1. Rewrite challenge
      4. Truth 20. Passive thinking and jargon undermine clarity
      5. Truth 21. You don’t need grammar drills to spot your writing problems
         1. Use your computer’s Readability Index
   9. Part III: The truth about successful e-mail
      1. Truth 22. Use e-mail to communicate in the fast lane—powerfully
         1. Review your e-mails—every one
      2. Truth 23. Good subject lines say, “open sesame”
      3. Truth 24. Know your e-mail do’s and don’ts
         1. E-mail don’ts
      4. Truth 25. Writing good progress reports is worth your time
   10. Part IV: The truth about letters
       1. Truth 26. Letters: They live! And you need them
       2. Truth 27. Letters build relationships
       3. Truth 28. Cover letters matter, big time
   11. Part V: The truth about reports and proposals
       1. Truth 29. Good reports generate action
          1. Writing the lead—some options:
       2. Truth 30. Organizing complex projects isn’t that hard
       3. Truth 31. Well-crafted proposals win
       4. Truth 32. The letter format lets you shortcut proposals
       5. Truth 33. Root grant applications in “mission”—yours and the funder’s
   12. Part VI: The truth about Web sites
       1. Truth 34. Writing is the missing factor in your competitors’ Web sites
       2. Truth 35. Web sites built on keywords and content build traffic
          1. Some more Web site do’s and don’ts
       3. Truth 36. A home page must crystallize who you are
   13. Part VII: The truth about new media
       1. Truth 37. Blogging and social media are powerful business tools
       2. Truth 38. To blog for yourself, be yourself, but carefully
       3. Truth 39. Good business blogging is edgy
          1. Tie blogs to your marketing
       4. Truth 40. Tweeting and texting: the ultimate self-edit challenge
       5. Truth 41. E-letters focus marketing and reinforce branding
       6. Truth 42. Good PowerPoint is more than pretty faces: It starts with writing
   14. Part VIII: The truth about writing to self-market
       1. Truth 43. Strong résumés focus on accomplishments, not responsibilities
       2. Truth 44. Fliers are easy all-purpose promotional tools
       3. Truth 45. It pays to think PR and send news releases
          1. Plan the release
       4. Truth 46. Writing articles boosts your career
       5. Truth 47. The virtual world offers self-publishing power
          1. Get to the point
          2. Can you write a book?
   15. Part IX: The truth about tricks of the trade
       1. Truth 48. Good headlines help your writing work—a lot
       2. Truth 49. Skillful interviewing is a major (but unrecognized) business asset
       3. Truth 50. Readers are global: Try not to confuse them
       4. Truth 51. Clarity is next to godliness
       5. Truth 52. You can fix your own grammar goofs
   16. Financial Times Press
   17. Simply the best thinking The Truth and Nothing but the Truth
6. The Truth About: Thriving in Change
   1. Contents
   2. The Truth About Thriving in Change
      1. HR Leaders
      2. Academia
      3. Business/Human Resources Consultants
      4. Training and Development Practitioners
      5. Operations/Manufacturing/General Management
   3. Preface
      1. What is organizational change?
      2. The benefits of organizational change
      3. What's different today?
      4. Is the time right?
      5. Is there a checklist you can follow?
      6. Is it fun?
   4. Part I: The Truth About Staying or Going
      1. Truth 1. Life is 10% of what happens to you and 90% of how you react
      2. Truth 2. If your values don't agree, it's probably time to flee
      3. Truth 3. Service awards aren't what they used to be
         1. Short-term considerations
         2. Long-term considerations
         3. Implications
      4. Truth 4. Teaching long division doesn't work on a Blackberry
   5. Part II: The Truth About What You should Pack
      1. Truth 5. It's not what you've got; it's what you need
      2. Truth 6. To manage change, you must lead change
      3. Truth 7. You can't do without a "can-do" attitude
      4. Truth 8. If you don't stand for something, you'll fall for anything
   6. Part III: The Truth About Those Early Days
      1. Truth 9. Run before you walk
      2. Truth 10. Keep your boss your biggest fan
      3. Truth 11. There are only three ways to introduce change
      4. Truth 12. Build the case: It's a challenge and an opportunity
      5. Truth 13. Teach others how to treat you
   7. Part IV: The Truth About Planning
      1. Truth 14. If you don't know where you're going, you won't get there
      2. Truth 15. To realize the future, you must create it
      3. Truth 16. Convert aspiration to invitation
      4. Truth 17. Having organizational values matters; living them means more
         1. Organizational values have a holistic impact
         2. Values are the basis of community
         3. Values define relationships: they're the link to your team
         4. Values are a required managerial competency
         5. Values are a critical aspect of organizational viability
         6. The key to values identification is enforcement
         7. Get started
         8. On an ongoing basis
      5. Truth 18. Make the change agenda everyone's agenda
   8. Part V: The Truth About Communications
      1. Truth 19. We listen with our eyes
         1. Verbals
         2. Vocals
         3. Nonverbals
      2. Truth 20. Email is the tool of the devil
      3. Truth 21. People can't drink from a fire hose
      4. Truth 22. Conversion is for missionaries and crusaders
         1. Can-doers
         2. Fence-sitters
         3. Naysayers
   9. Part VI: The Truth About Matching People with Purpose
      1. Truth 23. Organizational structure: Look in from the outside
      2. Truth 24. Build your team around your "A" players
      3. Truth 25. Candidate screening: Let the facts speak for themselves
      4. Truth 26. Avoid the ten potential "placement pitfalls"
      5. Truth 27. Don't surround yourself with yourself
      6. Truth 28. Why you need to get staffing right
      7. Truth 29. If you must "right-size," do it the right way
         1. Explore all alternatives
         2. Your business needs should drive the selection process
         3. Be proactive with communications
         4. Treat everyone in accordance with your organization's values
         5. Give appropriate notice
         6. Be done with it
         7. Prepare for tomorrow
   10. Part VII: The Truth About Managing Performance
       1. Truth 30. One style does not fit all
          1. Telling
          2. Selling
          3. Participating
          4. Delegating
       2. Truth 31. You can influence without authority
       3. Truth 32. You can't work the plan if you don't plan the work
       4. Truth 33. There's no excuse for excuses
       5. Truth 34. Know what buttons to push
   11. Part VIII: The Truth About Creating Your Cultural Framework
       1. Truth 35. Calm waters make for easier sailing
       2. Truth 36. Trust is a currency not easily earned, but easily spent
       3. Truth 37. If you're out of sight, you're probably out of touch
       4. Truth 38. Teams aren't a necessary evil
       5. Truth 39. Your way may not be the best way
       6. Truth 40. The whole is greater than the sum of the parts
       7. Truth 41. Embrace—don't run from—the questions
          1. You must establish a "safe to say" environment
          2. You should lead with questions
          3. You should be a critical listener
          4. You should gently prod people for feedback
          5. You may say, "I don't know" however, then say, "I'll get back to you."
          6. You should make sure that everyone's opinion is welcomed and respected
       8. Truth 42. Decision making: The fastest don't always finish first
          1. Work the room ahead of time
          2. Don't be afraid to make decisions
          3. Act with appropriate haste
          4. Know that your credibility is on the line every day
          5. Unless new information becomes available, stick to your word
       9. Truth 43. Exceptions: Can't live with them; can't live without them
       10. Truth 44. Employee discipline: Ask the more meaningful question
   12. Part IX: The Truth About Recognition and Reward
       1. Truth 45. Make every employee feel like your only employee
       2. Truth 46. A little formal recognition goes a long way
   13. Part X: The Truth About Sustenance
       1. Truth 47. Your best investment is in... YOU
          1. Anticipate
          2. Be a consummate reader
          3. Have curiosity
          4. Stay "linked" to your customer
          5. Join professional associations
          6. Pursue training opportunities
          7. Keep your network alive
          8. Be bold
       2. Truth 48. Your title is manager; your job is teacher
          1. Start by selecting the "right" people to develop.
          2. How do you invest in these people?
       3. Truth 49. Trying to be all things to all people is a slippery slope
          1. Closing Thoughts
       4. References
          1. Providing context
          2. Truth 1
          3. Truth 2
          4. Truth 3
          5. Truth 4
          6. Truth 5
          7. Truth 6
          8. Truth 7
          9. Truth 8
          10. Truth 9
          11. Truth 10
          12. Truth 11
          13. Truth 14
          14. Truth 15
          15. Truth 16
          16. Truth 17
          17. Truth 18
          18. Truth 19
          19. Truth 20
          20. Truth 21
          21. Truth 22
          22. Truth 23
          23. Truth 24
          24. Truth 25
          25. Truth 26
          26. Truth 27
          27. Truth 28
          28. Truth 29
          29. Truth 30
          30. Truth 31
          31. Truth 32
          32. Truth 33
          33. Truth 34
          34. Truth 35
          35. Truth 36
          36. Truth 37
          37. Truth 38
          38. Truth 39
          39. Truth 40
          40. Truth 41
          41. Truth 42
          42. Truth 43
          43. Truth 44
          44. Truth 45
          45. Truth 46
          46. Truth 47
          47. Truth 48
          48. Truth 49
       5. About the Author
          1. Acknowledgments
   14. Appendix A. Career Reflections
   15. Appendix B. Vision/Mission Statements
   16. Appendix C. Strategic Objectives
   17. Appendix D. Tactics
   18. Appendix E. Values
   19. Appendix F. Behavioral Interviewing Examples
   20. Appendix G. Types of Organizational Learning
   21. Appendix H. Prompting a Dialog About Values