Truth 45. It pays to think PR and send news releases

If you run your own business or consult for a living, add news releases to your repertoire. They can earn you editorial coverage that is a lot more credible than advertising, and moreover, you need only invest a little time.

Writing releases is a skill valued by most professional associations, too. Practice your know-how on behalf of a professional group, and you’ll fast become a valued member. What’s worth a release? First and foremost, have something newsworthy to communicate—a story. Many events are worth capitalizing on.

Look for opportunities to announce a new product or service, significant staff addition, office relocation, business success, and awards or honors for yourself, a staff ...

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