Appendix . References
Truth 1
| 1. | Kenji Hall, “Sony Walkman Wants the Spotlight Back,” BusinessWeek (October 13, 2006), http://yahoo.businessweek.com/globalbiz/content/oct2006/gb20061013_132346.htm, accessed January 1, 2008. |
Truth 2
| 2. | Quoted in Jack Neff, “P&G Boosts Design’s Role in Marketing,” Advertising Age 1 no. 2 (February 9, 2004): 52. |
Truth 3
| 3. | Deborah J. Mitchell, Barbara E. Kahn, and Susan C. Knasko, “There’s Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making,” Journal of Consumer Research 22 (September 1995): 229–38. |
| 4. | Maxine Wilkie, “Scent of a Market,” American Demographics (August 1995): 40–49. |
| 5. | Nicholas Wade, “Scent of a Man Is Linked to a Woman’s Selection,” New York Times Online (January ... |
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