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The Truth About What Customers Want by Michael R. Solomon

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Appendix . References

Truth 1

1.

Kenji Hall, “Sony Walkman Wants the Spotlight Back,” BusinessWeek (October 13, 2006), http://yahoo.businessweek.com/globalbiz/content/oct2006/gb20061013_132346.htm, accessed January 1, 2008.

Truth 2

2.

Quoted in Jack Neff, “P&G Boosts Design’s Role in Marketing,” Advertising Age 1 no. 2 (February 9, 2004): 52.

Truth 3

3.

Deborah J. Mitchell, Barbara E. Kahn, and Susan C. Knasko, “There’s Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making,” Journal of Consumer Research 22 (September 1995): 229–38.

4.

Maxine Wilkie, “Scent of a Market,” American Demographics (August 1995): 40–49.

5.

Nicholas Wade, “Scent of a Man Is Linked to a Woman’s Selection,” New York Times Online (January ...

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