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The Truth About Creating Brands People Love by Donna Heckler, Brian D. Till

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References

Truth 3

[biblio_1] Ind, Nicholas. Living the Brand: How to Transform Every Member of Your Organization into the Brand Champion. Kogan Page, 2001.

Truth 4

[biblio_2] Hindo, Brian. “Monsanto: Winning the Ground War; How the Company Turned the Tide in the Battle over Genetically Modified Crops.” Business Week, Dec. 17, 2007, p. 34.

Truth 5

[biblio_3] Aaker, David A., and Erich Joachimsthaler. Brand Leadership. The Free Press, 2000.

Truth 6

[biblio_4] Davis, Scott. Brand Asset Management: Driving Profitable Growth Through Your Brands. Jossey-Bass, Inc., 2000.

Truth 7

[biblio_5] Travis, Daryl. Emotional Branding. Prima Publishing, 2000.

Truth 11

[biblio_6] Aaker, David A., and Erich Joachimsthaler. Brand Leadership. The Free Press, 2000.

Truth 16

[biblio_7] ...

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