TRUTH 4 Key characteristics of successful business owners
Although there’s no tried-and-true formula for determining who’s best equipped to become a successful business owner, studies have shown that successful business owners share a set of common personal characteristics. Knowing these characteristics helps prospective business owners assess whether business ownership is a good choice for them and whether steps need to be taken to bolster their capabilities in certain areas.
Passion for their business
Passion is the enthusiasm, joy, and zeal that emerge when business owners are doing something that they feel is important and truly enjoy.[1] As mentioned in Truth 1, “Why people start businesses,” passion is often the reason that ...
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