TRUTH 27 Persistence pays off: Finding alternative sources of start-up funds
There are sources of funds for new businesses that aren’t as obvious as traditional sources of debt financing, equity funding, and grants. A mistake that people make when looking for start-up funds is not casting their net wide enough. It’s also a mistake to place too much reliance on a single source of financing without considering alternatives.
Similar to finding grants, finding obscure sources of financing takes legwork and persistence. In most cases, you must also match your start-up with a program or source of funding that fits the nature of your business. The following is a partial list of sources to consider. The best way to become aware of these and ...
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