Book description
Give yourself a powerful competitive advantage by becoming a better business writer. Better writers get better jobs and more promotions; they persuade people through emails, Web sites, presentations, proposals, resumes, grant proposals, you name it. Businesses know this: that's why they spend $3 billion a year helping their employees become more effective writers. The Truth About the New Rules of Business Writing shows you how to master the art of effective business communication replacing the old standards of jargon, pomposity, and grammar drills with a simple, quick and conversational writing style. Authors Natalie Canavor and Claire Meirowitz demonstrate how to plan and organize your content; make your point faster; tell your readers what's in it for them; construct winning documents of every kind, print and electronic, even blog entries and text messages! The Truth about the New Rules of Business Writing brings together the field's best knowledge, and shows exactly how to put it to work. With an "aha" on every page, it presents information in a clear, accessible style that's easy to understand and use. Written in short chapters, it covers the entire field, cuts to the heart of every topic, pulls back the curtain on expert secrets, and pops the bubble of commonly-held assumptions. Simply put, this book delivers easy, painless writing techniques that work.
Table of contents
- Title Page
- Copyright Page
- Contents
- Foreword
- On the Web
- Acknowledgments
- About the Authors
- Introduction
-
Part I: The truth about what makes writing work
- Truth 1. Most people aim for the wrong target
- Truth 2. If you can say it, you can write it
- Truth 3. Forget yesterday—write for today
- Truth 4. Planning is the magic ingredient
- Truth 5. To achieve your goal, look below its surface
- Truth 6. Cut to the chase: Put the bottom line on top
- Truth 7. “Me”-focused messages fail
- Truth 8. People are not the same: Write for differences
- Truth 9. Tone makes—or breaks—your message
- Truth 10. Knowing your inside story is the key
- Truth 11. Forget outlines—organize your thinking
- Truth 12. How to organize is a personal choice
- Truth 13. Every message you send has a psychological impact
- Truth 14. Effective messages lead with strength
- Truth 15. To succeed, cover your ground and remember “the ask”
- Truth 16. Your goal and audience determine the best way to communicate
- Part II: The truth about self-editing
- Part III: The truth about successful e-mail
- Part IV: The truth about letters
- Part V: The truth about reports and proposals
- Part VI: The truth about Web sites
-
Part VII: The truth about new media
- Truth 37. Blogging and social media are powerful business tools
- Truth 38. To blog for yourself, be yourself, but carefully
- Truth 39. Good business blogging is edgy
- Truth 40. Tweeting and texting: the ultimate self-edit challenge
- Truth 41. E-letters focus marketing and reinforce branding
- Truth 42. Good PowerPoint is more than pretty faces: It starts with writing
- Part VIII: The truth about writing to self-market
- Part IX: The truth about tricks of the trade
- Financial Times Press
- Simply the best thinking
Product information
- Title: The Truth About the New Rules of Business Writing
- Author(s):
- Release date: December 2009
- Publisher(s): Pearson
- ISBN: 9780137015436
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