Truth 15. To succeed, cover your ground and remember “the ask”

With most writing situations, the middle section is the nitty-gritty, descriptive information. It tells the reader how to do something, gives details for an event, specifies the items to be covered in an assignment, provides technical specifications, spells out the reasoning behind a decision, or whatever else is necessary.

Your lead will have set up the reader by defining the subject, setting the tone, and establishing a “what’s in it for me?” appeal. It might be only a sentence long, as in many e-mails, or it could be several paragraphs of a long document.

Whatever the medium, the middle needs to follow through and cover your content list in the logical order you figured out earlier. ...

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