Truth 33. Root grant applications in “mission”—yours and the funder’s
Creating a grant application is similar in many ways to a business proposal. The specifications provide major clues on how to articulate your goals, and the tone and language to use. So study them in depth.
A good grant request feels rooted in an organization’s mission. It must also tie closely into the mission of the funding organization, because advancing that mission is the decision makers’ own goal. So here, too, know your audience. Research the funder’s history and previous grant recipients. Figure out what the funding organization values: Intra-agency collaboration? Groundbreaking ideas? Programs that promote institutional change or help for specific populations?