Truth 37. Blogging and social media are powerful business tools

Blogging has transformed our world. The blogosphere is where we’re likely to go for information, ideas, and advice in every situation, from how to paint the living room to how to find the best hotel in Timbuktu and what to do when we’re there. Today, many people trust bloggers more than they do traditional authorities. Information and ideas have become “democratized” and interactive. We can all be part of the conversation with unbelievable ease, using software and services that are free or inexpensive.

For corporations, blogs have become must-have vehicles for selling products and services on a more personal level, and many encourage employees to blog about the company. For professionals ...

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