Truth 46. Writing articles boosts your career

Why write articles? Ask Ben. He’s a lawyer who specializes in tax strategies for small businesses. An editor overheard him talking about his favorite subject at a party, and asked him to write a brief article on tax questions for her regional business publication. The article evolved into a monthly column on taxes for small businesses. The pay? Zilch. But Ben is reaping big benefits from establishing himself as his region’s leading expert in his field.

Ben was lucky, but the fact is, there’s a world out there hungry for content. Print and online media just can’t keep up with the demand to fill their actual or virtual pages. Consider trade and professional magazines; association newsletters; newspapers ...

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