Truth 48. Good headlines help your writing work—a lot

Writing really good headlines that attract, entice, and even charm us into reading something is thought of as an art by many writers. In fact, top publications have headline specialists on call. To see just how good headlines can be, take a look at The Wall Street Journal.

However, even if you don’t aspire to write headlines of that caliber, you definitely can learn to craft good headlines that work for your purpose. You need these for a wide range of media, including reports, proposals, blogs, press releases, and promotion pieces. Where to start?

Look to your content first. Good headlines grow from what is most relevant or interesting in your material. While using a preliminary headline ...

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