Give creativity a guide

Guiding your creative actions with a few principles—before exploring– will ensure that you know where you want to go and how you are going to get there. You will save valuable time and apply greater clarity over the long run. With this much at stake, understanding how to guide your creative work is worth investigating more closely.

Your creative activities will be subject to unplanned events. It is a fact of life that not everything will be carefully laid out and prepared in advance. Yet, even within shifting situations, there is often a consistency in how you tend to behave. This consistency of behaviour comes from your inherent personal characteristics and your customary reactions in times of uncertainty—your ...

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