Creativity is a way of thinking

At its core, creativity is a way of thinking and a way of seeing things. It is inclusive, inquisitive and expansive. Inclusive because you seek the involvement and input of others. Inquisitive because you look for answers to what if, how and why. Expansive due to the variety of options considered.

Creativity is a thought system, just as logic and scientific method are systems. It allows you to see an issue from different angles. Yet creativity does not exist as a universally agreed, fully documented process. This is a good thing because it preserves the innocence of looking at things with a fresh perspective.

Organisations apply creative thinking in new product development and start-up environments. ...

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