Compare to create—the power of using metaphors

Metaphors are useful when expanding a thread of thought, or in communicating the essence behind an idea. A good metaphor tells a story that is related to the issue at hand, is easy to use and is quickly understood by all. Most importantly, metaphors are powerful in terms of highlighting a desired meaning.

A metaphor compares unlike things and, at the same time, sheds light on their common characteristics. When you compare the essence of two seemingly unrelated things, new linkages are formed. Also, you share deeper meaning and you see things anew. Metaphors are a potent way to guide others in new directions while still aiming towards the crux of an idea that you want to share. As an ...

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