TRUTH 16

Brainstorming is not the only technique

Brainstorming is the creative technique that you are probably most familiar with. It is well known and widely used. Businesses use it to develop products and services. Writers apply it to overcome temporary mental blocks. Trainers use it to assist team-building exercises. It is a first port of call for just about anyone who is looking to develop a host of new ideas. Brainstorming, however, is not the only creative tool at your disposal.

Backgrounder on brainstorming

Brainstorming is a group discussion that encourages the members to generate new ideas about an issue. It also postpones the analysis of ideas until later in the process. Brainstorming has existed casually for some time, but it ...

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