Chapter 6. TRUTH SIX: TRUST RULES

In a 2009 international study, the majority of people said they trust a stranger more than they trust their boss.[35]

Think about what this finding means if you're a manager. It means that there's a good chance that the people you lead are less likely to trust you than to trust someone they simply walked by on the way to work.

Think about what this means to your credibility. Credibility is the foundation of leadership, we've said, and trustworthiness is an essential component of credibility. This means that if people don't trust you, they won't believe what you say.

Think about what it means to the organization's performance. High-trust organizations have been shown to outperform low-trust organizations by 286 percent ...

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