Chapter 7. TRUTH SEVEN: CHALLENGE IS THE CRUCIBLE FOR GREATNESS

Leaders are no strangers to challenges—all you have to do is reflect on leaders throughout history. Think about historical leaders you personally admire—leaders you'd be willing to follow if they were alive today. We've been asking people to do this simple exercise for three decades, and the result is always the same: The historical leaders whom people admire most always faced and led others through major challenges.

When people think of the business leaders they admire, they think about people who have turned around failing companies, started entrepreneurial ventures, developed breakthrough products and services, or transformed industries. When they talk about community, government, ...

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