Chapter 20. Understand the Power of Your Content

After making some judgments about the occasion, the topic on which you’re speaking, and you as a speaker, your audience will turn their attention to the actual content of your speech. That content is heavily influenced by your purpose. As you’ve seen, different audience members react in varying ways to different kinds of evidence, so the material you select should not only reflect your purpose and the psychological needs of the audience, but it should also accurately and honestly reflect the subject itself. Your content will generally fall into several of these categories:

Descriptions and explanations—Objects are typically described, while processes and ideas are explained. If you give a talk ...

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