Chapter 2. Forget everything you think you know about social networking
The web has revolutionized the way people network. Over the past five years, social networking sites that connect like-minded people on the web have proliferated. This new form of networking enables you to take your face-to-face network online and expand it exponentially in the process.
Around the world, hundreds of millions of people use social networking sites in a single month. Their ages range from preteens to senior citizens and include all spectrums of society—students, job seekers, recruiters, executives, small business owners, marketers, fundraisers, artists, authors, parents, hobbyists, and political activists.
An integral ...
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