Chapter 4. With social networking, change is the only constant
The year 2007 was called “the year of social networking,” and for good reason. The year saw rapid growth, new site launches, and numerous announcements of strategic alliances, partnerships, and equity investments. It also was the year that one of the major players in the industry, Facebook, owned up to its mistakes and immediately changed its policies, thanks to the power of public opinion.
From its inception, social networking has been a roller-coaster ride, quickly announcing new innovations, garnering media headlines, attracting hundreds of millions of participants, and generating significant buzz—mostly positive, but occasionally negative as well. With social networking, change ...
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