Chapter 5. MySpace isn’t just for teenagers
The top search term for 2006 was “MySpace.” That represents a lot of searches and a lot of people looking for information on MySpace (www.myspace.com), the most popular social networking site on the web and one of the most visited sites in the world. To many people, however, MySpace is synonymous with teenagers and the collegiate crowd. Although the MySpace user base clearly consists of many people under age 30, more than half of MySpace visitors are now ages 35 or older. 1That fact is causing marketers who seek a wide demographic audience to take notice.
One of the challenges of MySpace is that it reaches such a wide audience. Its simplicity and free access enable just about anyone to create a MySpace ...
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